Victoria Stefania

Type of work: Brand identity + social templates
Package: The Full-Blown Branding Package Date: March 2023

As a designer I believe it is crucial to form your own visual identity that tells a story about who you are and what you enjoy. I’m a person who enjoys sunlight, hanging out with my friends and being social. I’m a fruit lover, and as you might be able to tell citrus fruits are my absolute favorites!

I wanted my own brand identity to feel bright and happy, and I also wanted to bring some sort of element that felt very personalized and that was customized to me, which is why I decided to create my logo using my own handwriting. I decided to make a bit more bold than what it originally was, as I wanted to that to connect to the bold brands that I like to create. The imagery I'm using within my brand makes it feel inviting and warm, and by combing that with pastel greens and bright oranges it feels balanced and modern.