Good Friday

Type of work: Visual identity + social templates
Package: The Full-Blown Brand Package Date: July 2023

Good Friday appeals to health-conscious Gen Z individuals who embrace a clean and minimalist lifestyle. Their audience values wellness, simplicity, and seeks supplements that seamlessly integrate into their daily routines. They are drawn to aesthetics that reflect a sense of effortlessness and authenticity.

Good Friday values the health and well-being of every individual in the Gen Z community, fostering a culture where self-care is not only a priority but an enjoyable and authentic part of their lifestyle. With this in mind, we decided to create a visual identity that exudes minimalism and simplicity. We used shades of off-white paired with soft blues and combined them with a clean logo suite which all helps convey the Good Friday values.