CZY

Type of work: Brand identity, social templates + packaging
Package: Customized package Date: April 2023

CZY is a candle brand focusing all on cosy vibes. They wanted to incorporate some fun slogans into their packaging, since they wanted their brand to be blunt and bold.

A lot of candle brand sold today do focus on minimalistic packaging designed to suit every home and interior style. As CZY wanted to go down this route as well, we needed to figure out a way that we could stay minimal and classic, but also incorporating some boldness. The solution is this; adding fun, bluet text to each packaging and via their social channels. We decided to add blunt one-liners to each packaging, where the different scents could have their own sayings.

For the logo we wanted to stay super neutral and simplistic as we still wanted this brand to be suitable for various different interior styles, and so we created a logo suite that feels clean, timeless and simple.